What we did/Solution
My Om Namo aimed to reach as many urbanites as possible to make their puja and festive season less troublesome. My Om Namo was successfully launched in Mumbai and other cities simultaneously. It offered puja services, daily astrology information, temple darshan, etc.
To ease the struggle of buying daily puja samagri, My Om Namo introduced Monthly puja kit, which had full month’s supply of agarbatti, matchbox, cotton for diyas, kumkum, etc. Along with the monthly puja kit, My Om Namo keeping in mind requirement for different puja for different Indian customs special puja kits were introduced like Sankashti month puja kit, Shravan month puja kit,Nagpanchami puja kit, etc.
Pre Series A funding of $1million was received by My Om Namo after the intial launch of the app.
Eco-friendly Ganesha idols and their online booking press releases made it a hot topic and helped with the environment as well. Tie ups with various Ganesh pandals to promote My Om Namo puja kits and a selfie contest with Ganesha made My Om Namo the focus the of public’s attention.