Earlier blogs weren’t taken seriously, until it was revealed that what was once viewed as pet projects at best were really obsessively curated, regularly updated hits of information vital to professionals and masses for consumption.
By choosing to create content for specialized audiences, blogs now focus on and reveal information that may be considered too obscure for publications that cater to a general audience. For industry professionals, blogs are a crucial component that ensures professionals are always informed and always learning.
This is the premise behind our Blog MindChow (which is part of Ashwini Publicity) covering every media industry from TV and publishing to public relations and advertising and the things happening around us. Not very conveniently packaged or organised or curated. This is just an outcome of our basic legwork of our passionate decade in Media Industry we spent. MindChow are musings, retrospections, harmless analysis like an Alice in Wonderland.!
Everyone is entitled to be stupid like literally crazy and MindChow is one bold step towards this crazy endeavour!
Help us, in helping you stay clued in to our chowchow err.. MindChow adding to the digital age’s ever-growing pile of data by reading our stuff.
Here we go. Happy Reading!
“With a book, you’re never alone”, they say. If reading is a habit you’ll like to cultivate, there are some practical ways to approach it, especially if you always find yourself drifting from your reading goals. However, it’s important to first have a deep willingness to read and grow in the process. Approach reading as…
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August 13 marks the first anniversary of India’s victory in the inaugural T20 Physical Disability Cricket World Series that was held in Worcester, UK. The team under the flagship of All India Cricket Association for Physically Challenged (AICAPC), an NGO that was founded in 1988 by Late Shri Ajit Wadekar, started their World Cup campaign…
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With the Covid-19 restrictions of ‘Unlock 2.0’ ending on Friday (July 31), the government is now formulating guidelines for Unlock 3.0 which will come into force from August. Isolation helped in achieving the goal of reducing infections but it also reduced access to family, friends, and other social support systems causes loneliness increasing mental issues…
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We have all used art to escape from reality. Some of us believe that singing, dancing or painting helps them escape from the present to a fantasy world, where they find their peace and joy. One such art form is the drag culture. It has been proven that drag culture has been existing since the…
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Lockdown 5.0 or as everyone else is calling it Unlockdown 1.0 is upon us, with the government easing up few rules and regulations to restart the economy. Over the next couple of weeks, a cyclonic storm, followed by the monsoon, is going to severely test Mumbai. Mumbai is not an easy city. Not with its…
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“Mein Samay Hoon!”, remember these lines from the 80s epic Mahabharat? Time has taught humans a lot of things which are worth remembering, rest we easily forgot. While we’re discussing time, let’s go back in time by about 150 years when flying wasn’t a reality and the idea seemed stupid enough to even give it…
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Covid-19 pandemic has changed the world of businesses. It is not just another economic crisis or a great depression. The world is yet not immune to it, and if you wait the world to return to ‘normalcy’ there is a high possibility that you might not survive the business. If you listen to business and…
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Get well soon INDUSTRY, here’s your FIRST- AID KIT! COVID19 has affected mankind in many dimensions that we just can’t keep counting the unprecedented effects it has made personally and professionally to individuals. If HR has been looking for a time to heal workforce practices, to set the recalibrate button, and to reconnect with employees…
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Even last month I had no idea that I won’t be able to give my best friend a tight hug, when I meet her or will have to distance myself from my family members and live a life of self-imposed isolation. I had no idea that going out for my regular evening walk will be…
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With the ongoing COVID 19 crisis in the world, we all are put up or ‘self quarantined’ as they say, at our respective homes. The stress and tension, the blaring news channels, with the negativity all around and an uncertain gloom, all we need to do is STAY HOME and STAY POSITIVE. That is what…
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As we march towards the supposed end of lockdown, boutique PR agency Ashwini Publicity lists down the best practices for brand owners to ramp-up their brand’s communication strategies amid the Covid-19 pandemic For a communication agency, having strived since last three decades and serviced 1000+ clients across the industries over the years, this phase makes…
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“Mumma, how do I wear my new black shoes and socks today? Can I wear the rainy shoes again to school?”, pondered the concerned little one this morning. Of Fani, Maha, Kyar till Bulbul, we witnessed weired cyclones (with its unique names), cloudbursts, flash floods, landslides, missing people, washing away houses, cowsheds and bridges besides…
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